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About

youB® is a social enterprise that’s building a digital platform as a foundation for a values-based learning community and marketplace dedicated to environmental and social responsibility (ESR). The youB platform will include a rich multimedia content resource created by its members, grounded in social and environmental values, and designed to be informative, inspirational and motivational. The youB platform is being created to empower people and companies to

Be the Energy Behind What Matters™, making the world better for people and the planet.

Our Core Values for

Social and Environmental Responsibility

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Image by Appolinary Kalashnikova
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What we all need for survival- healthy water, oceans, air, land, energy, habitats, food, and medicine. 

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Actions for people and planet- responsible consumption, earth-friendly innovations, zero waste and a circular economy. 

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Healthy Ecosystems to Sustain Life

Healthy Human
Systems

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Image by Motoki Tonn
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Universal individual needs for healthy living- safety and security, healthy mind, body and spirit, self-determination and love and belonging

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Values for healthy relationships- empathy and open-mindedness, respect and trust, truthfulness, forgiveness, and fairness.

Healthy Us

Healthy You

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Innovations for a healthy planet- ecosystem restoration, environmental justice, and reduction in greenhouse gas emissions.

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Love and amazement through discovery - connection with nature and environmental science. 

Healthy Relationships
with Nature

Healthy
Innovations

youB is a platform for values-based learning, online and offline/local community and marketplace dedicated to environmental and social responsibility.

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The youB® Mission

youB was conceived to empower people everywhere to collaborate in the creation of the world we want to live in; to be the change we know is needed. 

The youB platform is being developed to make a positive impact on the world, improve lives for people and sustain (or regenerate) healthy ecosystems for all other living things.

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Brands

93% of global consumers want to use brands that support social and/ or environmental issues

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Products

76% refuse to buy a company's products or services if it backs an issue contrary to their beliefs

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Values

86% of US consumers expect companies to act on social, environmental issues

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Gen Z and Millennials

92% of gen z and millennials plan to put their entire holdings into socially responsible investments. 

Sources: 93%, 76%, 86%, 92%

We Only Have One Home