Our objective is to help guide individuals and organizations in the development of knowledge and practices that support environmental, individual, and collective health and wellbeing. We strive to explore the connection between our own health and the strength of our relationships with other people as well as with the planet.
The youB Values are based in part on the goals of globally recognized standards, including the United Nations Sustainable Development Goals (SDGs), the Global Reporting Initiative (GRI), the B-Lab Impact Assessment, as well as sustainability professionals worldwide.
These values are the foundation for self-assessment, workshops, creative contributions from our members, and interactivity on the youB platform. By reinforcing these values together in the youB learning community, we strengthen our individual and collective ability to make the change we know is needed.