Be the energy behind what matters™
youB is developing a multimedia platform and marketplace rooted in social and environmental values. Our member-generated content is designed to inform, inspire, and motivate while the marketplace offers an easier way to find and support prescreened businesses and suppliers that meet the youB environmental and social responsibility (ESR) standards.
Our mission is to measurably increase the number of people and organizations worldwide who are truly committed to social and environmental responsibility.
youB represents goodness, trustworthiness, responsibility, fairness, transparency, and forward-moving action.
The youB Social and Environmental Values are based in part on the goals of globally recognized standards, including the United Nations Sustainable Development Goals (SDGs), the Global Reporting Initiative (GRI), the B-Lab Impact Assessment, and input from sustainability professionals throughout the world. The objective is to help guide individuals and organizations in the development of values, knowledge and practices that support individual, community, organizational and environmental health and wellbeing. These values form part of the scaffold for self-assessment, member-created content and interactivity on the youB platform.
Be the energy behind what matters.
We live in times of increasing divisiveness, separateness, instability and uncertainty. Many of the foundational systems that humans have institutionalized threaten the planet upon which our survival depends. We need to create and globally-deploy new systems to bring people together to foster the health and wellbeing of our species and as many other species as possible.
youB aspires to be an active participant and a catalyst for change.
The youB platform is designed to foster connectivity and community building, both online and offline. Communities can strengthen when we learn together, share together, do things together, create together, and make things better together.
A space to be challenged and supported.
youB is for those individuals and organizations who truly care about the general health and wellbeing of people and planet and are ready to identify gaps between held values and actual practices, set and track goals, and make connections with other members working on the same areas. The objective is to help guide individuals and organizations in the pursuit of personal and collective health and wellbeing. These values form part of the scaffold for self-assessment, member-created content, and interactivity on the youB platform.